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Giving Back and Looking Forward.

Cheese $100K GIVEBACK

Why GiveBack?

Making a difference isn’t easy. We know it takes time, care, and research to do things right. The global pandemic and rise in violent crime has taken its toll on every Asian community. That’s why Cheese is pledging $100,000 to our Giveback Fund, a program designed to provide aid to Asian non-profits, communities, and businesses as efficiently as possible.

Civic Engagement

Elderly Support

Community Recovery

Scholarship Programs

Community Development

Small Businesses

Cheese $100K GIVEBACK

Our First Steps


Mar10, 2021
To kickstart our campaign, Cheese will donate ten thousand dollars (USD 10,000) to several non-profit organizations that are active in the ongoing movement.


MAR10-Jun10, 2021
Cheese will donate $10 towards the remaining $90,000 in our pledge for each new user that signs up. The total allotted donation will not exceed this amount, and will be donated to a larger group of nonprofits on a monthly basis.


Cheese users will receive a $5 signup bonus. You always have the choice to donate your signup rewards and cash back earnings to our Giveback Fund through the Cheese app or keep it yourself and support locally.


We’re pledging $100K in donations to the Asian cause.

Cheese is partnering with actor, musician, and advocate Jimmy Wong to develop sustainable and long-term support for affected communities. Together with your help, we are pledging to donate $100,000 in aid to Asian charities and businesses to kickstart our efforts. The moment you sign up for Cheese, we make a donation on your behalf. Together, we can make a real difference.


Total Funds Raised For the following nonprofit organizations | DAILY UPDATE: As of MAY 17, 2021

Partnering Nonprofit Organizations

Asian Pacific Fund

The Asian Pacific Fund is a San Francisco-based community foundation dedicated to improving the lives of Asian and Pacific Islander communities in the Bay Area. The Fund mobilizes philanthropic giving from donors, supports organizations that serve the most vulnerable and raises awareness about pressing community needs. For more information about the Fund, please visit here.


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Welcome to Chinatown

Welcome to Chinatown is a grassroots initiative to support Manhattan Chinatown small businesses and amplify community voices that generates much needed momentum to preserve one of New York City's most vibrant neighborhoods. For more information about Welcome to Chinatown, please visit here.

AAPI Women Lead

AAPI Women Lead aims to strengthen the progressive political and social platforms of Asian and Pacific Islander communities in the US through the leadership of self-identified AAPI women and girls. AAPI Women Lead is part of the fiscal sponsor, Monsoon Asian & Pacific Islanders in Solidarity. For more information about the AAPI Women Lead, please visit here.

Send Chinatown Love

Send Chinatown Love (SCL) is a grassroots organization that was formed in March 2020 to provide COVID-19 relief efforts to family-owned, low tech Chinatown businesses disproportionately affected by the pandemic, and has since grown to support the broader Asian American and Pacific Islander communities around New York City.  For more information about the Send Chinatown Love, please visit here.

If you’re a nonprofit organization/local business, and need our support, please contact us. We’d like to help!


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